The Tallinn Music Week event app helped festival goers on-the-go with useful features and guidance. It provided a wealth of festival information so visitors could navigate between the festival venues in Tallinn and stay up-to-date with the event info in real time.
Visitors could personalise the app with their preferences by creating their own schedule, bookmarking artists and venues so they didn’t miss any of their favorites.

Extra benefits for logged in conference delegates include interactive engagement in conference sessions, the ability to browse delegate profiles, bookmark delegates for networking, see who´s around and start useful conversations via in-app messaging.

Tallinn Music Week is among the first festivals in the world to try out mCommerce and secure mPayments solutions at live events via an event app. For instance, the user can buy festival passes into the phone with a one-click mobile payment or pre-order TMW Tastes programme restaurants’ special menus while booking a table for a wished date and time straight from the app.

We added extra innovation with the Festivality analytics platform by installing unique venue attendance sensors into 50+ concert venues. This helped the festival team understand venue activity in realtime over our cloud-powered analytics web front. This enabled the delivery of real-time proactive communication about overcrowded and trending venues and venue capacity alerts for event app users, while also promoting underperforming and less crowded venues.