We are often asked to throw some light on the value of mobile technologies and benefits of event apps for attendees and event organizers. Here you find answers to some usual questions about smartphone mobile apps for events. If you have a related question that’s not listed below, just drop us a note. We’ll get back to you directly and will also update this FAQ about event apps from time to time.
Why a native app instead of a web app?
Better user experience. Ability to leverage smart technologies inside a smartphone to provide true value for attendees. Native app enables real-time two way communication between organizers and eventgoers (push notifications). Real-world coordinates on maps for navigation support and routing at events. All event data organized in a compact way to find everything quick and easily, right on your device, on-the-go. These are just few examples where native/hybrid app will deliver.
Can our event afford a smartphone app?
Our mantra is to inspire event organisers to think about mobile apps as a revenue centre instead of a cost line in the budget. If you add up gains, your ROI can quickly offset cost of an event app and become a profit centre. Direct quantifiable ROI: savings from omitting printing costs of materials, revenues from sponsors, merchants and exhibitors at the event, and sales via the mCommerce tools we provide for organisers. Indirect gains: insights from event data and analytics via apps enable to optimize events. Better user experiences for attendees.
What % of event attendees use apps?
There are ~2,5 billion smartphones, and by 2020 it is expected that around 2,5 billion more will be in use. Almost all eventgoers own one. As more and more people are becoming familiar with apps, they would be expecting them at events and festivals to provide them utility, guidance and modern ways of shopping and mobile payments. When marketing and user onboarding is done properly for the app, we have seen 70-80% of our customers´ attendees download the event mobile app for the first year when app is introduced. The app downloads almost always increases for the following years, as more attendees know about the app.
What kind of actionable analytics and insights from data our event can gain via apps built on Festivality platform?
You can follow data and analytics through web based dashboard. We monitor comprehensive statistics related to user behaviour in-app. From basics like app downloads, OS types, geographic location, time spent, app user feedback (likes, ratings, reviews), to attendee engagement with all app features and conversions from sponsor/exhibitor/merchant solutions. Apps from our platform can see user location, which powers heatmaps how attendees move, use event areas and venues. Our cloud-powered proprietary sensors add-on enables to monitor event venues attendance in real-time, and based on that optimize live marketing efforts for underperforming events or proactive communication with attendees for trending venues.
How much time we need to create an event app with Festivality platform?
We will optimize the processes to deliver apps for a needed release date. However, safe minimum would be to have at least 2 months to the event date. The more the better. More lead time from the app development project kickoff until release will also provide you with enough time to onboard your sponsors, merchants and exihibitors via our Merchant Portal, and increase event app revenues for you. In general we recommend to launch apps around 3-4 weeks before the event.
Why should we choose Festivality as our event mobile app partner?
We specifically focus on helping underserved consumer events industry to gain value from mobile – music, film and food festivals, live tours, spectator sports, trade fairs, conferences which have a B2C component. We streamline and democratize costs of using mobile tech at events. We turn going mobile from cost centre to revenue centre. And we are datalytics-centric: to deliver actionable event data and analytics for event teams. Read further about this under Differentiation section.